Catching up on the weekend’s #KobeSystem action, here’s #KobeSystem Level 6, ‘Beastion.’ In it, Kanye West tries to truly wrap his head around Kobe Bryant’s vision for personal growth. It can be…
How are you advancing through the #KobeSystem? Hopefully you nailed Level 1, which gave Aziz Ansari some trouble, and excelled through Level 2 along with Serena Williams. Which brings us to Level…
Have you mastered #KobeSystem Level 1? Hopefully, because today we’re (me, you and Serena Williams) moving on to #KobeSystem Level 2: ‘Adaptation.’ Hit the jump to check out the full ad, in…
Today we begin our video journey through the #KobeSystem. In ‘Level 1 Success,’ Kobe begins sharing the first level of his #KobeSystem, until Aziz Ansari acts like … Aziz Ansari. Hit the…
Nike and Kobe Bryant have finally revealed the full #KobeSystem, Beef’s motivational program for already-uber-successful figures in sports, entertainment and business. Featuring myriad superstars, such as Kanye West, Hope Solo, Serena Williams,…
The Nike Zoom Kobe VII, thanks to its two different removable systems (‘Attack Fast’ and ‘Attack Strong’), is intended to work for a wide ranger of players, from more agile guards to…
The #KobeSystem ad campaign continues, with plenty of celebrities appearing in the self-help-infomercial-style spots. Having already seen the individual Kobe, P-Rod and Aziz Ansari commercials, now check out a composite ad, featuring…
If the #KobeSystem was developed by Kobe Bryant himself, and worked for television stars like Aziz Ansari, then it must be great for professional skateboarders too, right? Well … yeah. Check out…
There are plenty of reasons that LeBron James and Kevin Durant are among the best basketball players on the face of the earth. It certainly doesn’t hurt that, despite there being no…
The Nike “Basketball Never Stops” ad has been well received, so why not make an offshoot ad? In “Basketball Never Stops: LeBron 24/7,” LeBron James shows his round-the-clock dedication to the sport,…