The Nike Zoom Kobe VII, thanks to its two different removable systems (‘Attack Fast’ and ‘Attack Strong’), is intended to work for a wide ranger of players, from more agile guards to more physical post players. In the accompanying video, Nike Creative Director Eric Avar and Kobe himself break down some of the tech in the ‘Attack Strong’ insert, including Lunar foam in the midsole and a proprioceptive ankle sleeve, and how it translates to creating a better player. Hit the jump for the full video.
