Though of no significant popularity stateside, cricket is fanatically followed in many other countries. It’s nearly a way of life in India, for example, and it’s that idea that inspires the new ad from Nike Cricket, Make Every Yard Count.
The short film, co-created by consumers thanks to crowdsourcing on the Nike Cricket Facebook page, showcases the fervent passion of young cricketers. More than 1,440 images were collected and put together, illustrating myriad bowlers and batsmen facing off in a visually-striking, almost strobe-style of filmmaking.
It’s an ad, sure, but it’s more than that; a love letter from India and its youth to cricket, past, present and future. Moreover, it’s well worth a minute-and-a-half of your time.