You knew the major players in the athletic-footwear industry would ramp up their respective marketing machines ahead of this summer’s World Cup, and you were right. In fact, it’s starting today, as Nike kicks off the first half of their 2014 football campaign, Risk Everything. (Stylized as #riskeverything for instant social media success.)
The short film stars three of the sport’s global icons — Portugal’s Cristiano Ronaldo, Brazil’s Neymar and England’s Wayne Rooney — and deftly captures the suffocating pressure felt by the world’s greatest players as they lace ’em up on the world’s biggest stage.
Be it from fans, media or within, Ronaldo, Neymar and Rooney are repeatedly the target of scrutiny and expectation as the minute-long spot continues, with salvation only possible on the pitch.
The film, was directed by Jonathan Glazer, with creative done by Wieden + Kennedy.