As the World Cup approaches, the ad wars are ramping up, led by the Nike Soccer “Risk Everything” campaign that kicked off earlier this month. And today the second installment has debuted, Nike Soccer “Winner Stays,” a star-studded four minutes of video.
The gist: Kids gather on a random pitch, and declare what pro player they identify with, before transforming into said player as the schoolyard field becomes an international stadium. Though a love letter to the sport, the result is the stuff of Hollywood films, with a movie-like production value and A-list cast including footballers Cristiano Ronaldo, Neymar, Wayne Rooney, Zlatan Ibrahimovic and Gerard Piqué among just a few, as well as crossover stars Kobe Bryant, Jon “Bones” Jones, Anderson Silva, Irina Shayk and even Hulk; like, the Incredible Hulk.
Check out the full spot below; it’s well worth a few minutes of your time.