NikeLab continues amplifying its high-fashion bona fides. Following a well-received collaborative collection with Givenchy creative director Riccardo Tisci, the Swoosh will team up with the head of another renowned French fashion house.
Olivier Rousteing, creative director of Balmain, will spearhead an upcoming NikeLab collection. The thirty-year-old designer has led the fashion house since 2011, bringing Balmain’s style back to its French couture roots, and his classic, east-meets-west sartorial sensibilities figure to play well in Nike’s product lines.
Details of the Olivier Rousteing x Nike collection haven’t been released just yet, but Nike’s inroads into the high-fashion arena are always intriguing; all the more so when enlisting the help of a tried and true industry veteran. Stay tuned.