Nike has opened its first football-only (soccer-only for my US people) store in Brazil. Dubbed Nike Copacabana, the shop, located in the Copacabana neighborhood of Rio de Janeiro, celebrates Nike and Brazilian Football’s historic partnership, and has been unveiled in time for this summer’s World Cup, hosted by Brazil.
Nike Copacabana, located on Nossa Senhora de Copacabana Avenue, will be chock-full of the latest football gear such as team kits, performance products, equipment and even off-pitch sportswear, but the space will not merely be limited to the usual products. Representing the confluence of Brazilian culture and all things football, the store is equipped with a synthetic turf pitch and goal-post so that visitors might test the available boots.
Further, Carioca graffiti artist and illustrator Mateu Velasco was commissioned to work on the interior, integrating art and football into every inch of the three-story retail space and creating an atmosphere unrivaled by any other store.
Finally, honoring the two-decades-long partnership between Nike and the Brazil national team, the store features displays that showcase some of Nike Football’s most iconic footwear, as well as Brazil’s most memorable goals.