Sport is not just donning a jersey and taking the hardwood, with an official refereeing the proceedings, an audience looking on, and millions of dollars in the bank.
It’s putting in your morning surf. It’s playing one-on-one to 100, with nary a spectator. It’s getting off that personal best power-clean, running the extra mile, or hitting the ice with your skates just because. It’s all those and more; doing it for personal improvement or for love of the game.
And never has that been better captured than in Nike Anthem, a spec commercial by PRMRY Collective’s Will Mayer. It’s not an official spot, but with the perfect mix of visuals, action and on-brand message that it combines, perhaps some day it could be. Check out the full ad below.