The sporting world turns its attention to Brazil today, where the World Cup gets underway, and Nike celebrates the moment with a new inspirational film, entitled Get There.
Using one of the country’s beloved figures to send a message to its people, the film features bold imagery against the backdrop of Brazilian Formula 1 driver Ayrton Senna da Silva’s voice, imploring:
Regardless of who you are, regardless of your social position – the highest or the lowest – have always as your goal to have a lot of strength, a lot of determination, and always do everything with a lot of love and faith in God. Because one day, you will get there. Somehow, you will get there.
Check out the full ad below, the latest chapter in Nike’s “Dare to be Brasilian” campaign.