The world’s most popular sports club is set to don a new look in the coming season, albeit a classically inspired one. Today, Manchester United unveiled their long-awaited new home kit, Nike’s latest effort for the iconic franchise and the team’s first with sponsor Chevrolet on the chest.
The new strip embraces the team’s classic identity through the use of the traditional palette, instantly recognizable as that of Man U. Black provides the trim of the white collar and cuffs, which serve to offset the solid-red shirt. The white collar represents a return to form for the team, although this is the first time it’s featured a ribbed crew-neck design.
Shifting to the back of the shirt, the black devil from the club crest appears just below the collar, giving way to subtle chevrons that are printed into the grain of the mesh, a nod to the importance of that shape that has appeared on Man U kits since the early-20th century. Meanwhile, inside the back of the neck, a small label proudly lists the club’s values: “Youth, Courage, Greateness.”
Finally, the new Manchester United kits are completed with white shorts and black socks, lending a degree of stark contrast to the iconic jersey colors.
The new Manchester United home kit will be available for pre-order beginning today, July 7, and can be purchased in stores and on Nike.com beginning July 16.