(Update (4/14/15): New Browns uniforms officially unveiled.)
Between Nike’s marketing acumen and the NFL’s ability to dominate the airwaves at the drop of a helmet, the Cleveland Browns likely have quite the media strategy in place for the unveiling of their new uniforms this week. And I think it’s safe to say that strategy did not include the jerseys showing up at a random Cleveland-area sporting goods store over the weekend.
Yet that may just be what happened, as pictures poured onto Twitter on Sunday showcasing what appears to be the new Cleveland Browns jersey — or a reasonable facsimile.
The big updates of course are the predominance of orange and the large “CLEVELAND” script above the numbers, design departures spawned from what’s been said to be a two-year redesign process.
Take the images with a grain of salt of course. An obscure Ohio retailer scooping Nike and the Browns on their own uniforms seems unusual, but then sometimes these logistical oversights do happen.
We’ll find out for sure on Tuesday at 7:45p, when the new Cleveland Browns uniforms get their official debut.
Here’s your new #Browns orange jersey via @BiG_CLE_FaN – not supposed to be on store shelves but are pic.twitter.com/c2WSD4DC1a
— Daryl Ruiter (@RuiterWrongFAN) April 12, 2015
UniWatch 2015: The mandate came from somewhere and the store at Polaris has yanked the Browns jerseys pic.twitter.com/uUVblh9mOn — Zac Jackson (@FSOhioZJackson) April 12, 2015