The premium basketball-sock market, just as it has been for the last several years, continues to be the big category few people saw coming. (Yes, yes, you’ve known about it for at least five years. We all have.) Today, Nike extends the trend to its logical next step: NIKEiD Elite Basketball Socks.
You can now customize any of three different Elite Crew socks on NIKEiD.com. Sure, you can’t pick your own color for each component as with NIKEiD shoes, but each pair boasts wild graphics that are available in 8-10 different colorways, so the options truly are impressively wide-ranging, if not entirely bespoke. Further, each sock can be printed with personalized script: up to two oversized characters set above a maximum of five.
Hit NIKEiD.com now to start building. The KD and Kobe socks will run you $29, the non-signature “Fade Elite Crew” $27.