The fall marathon season is upon us, chock full of events that will crown exactly one winner: the person who crosses the finish line first.
But not everyone undertakes those 26.2 grueling miles to see their name in the paper. Some run for pride, or for personal improvement. For some, it’s the culmination of a journey, and victory comes when they cross the finish line, regardless of how many people did it before them.
Nike’s latest spot, “Last,” celebrates the journey of every runner, and the last one who crosses the finish line. As America’s greatest author once wrote: “There is nothing noble in being superior to your fellow man; true nobility is being superior to your former self.”