To celebrate LeBron James’ 24th birthday Nike and NBA TV have teamed up to air “24 Hours of LeBron James.” The video above is the promotional commercial advertising it. The Love-fest starts at 1pm Eastern/10am Pacific and lasts … 24 hours. Truthfully I have no idea what they’re showing and I can’t be troubled to watch that video again. They definitely made mention of some sort of encore presentation of Cavs-Heat, but who knows. We’ll cross that bridge when I meet someone who has NBA TV.
