Nike Zoom Kobe IV White

Surprise surprise, another colorway of the Nike Zoom Kobe IV is dropping soon. Going in the opposite direction of the recent “triple black” trend, here we have the Zoom Kobe 4 white/white, or Zoom Kobe IV Triple White I guess. It’s … white.

In my mind, if you have a shoe that isn’t really anything special, but you’re trying to fool the consumer into thinking it is, you probably shouldn’t remove all color from it so that the attention is drawn exclusively to the design. As expected, this colorway is extremely lacking compared to the others. The clear-ish gray on the sides is really unappealing, as most people clean their shoes so they never wind up looking like that. Anyway, swing and a miss for Nike, who so far have actually done a pretty good job sprucing up a pretty average shoe with cool colorways (chaos, mamba and Carpe Diem specifically)  and a buzz marketing campaign. Pictures via marqueesole.com

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