Established in 2008 by longtime friends Andy Netkin and Paul Rodriguez, Encino, California’s Primitive skateshop quickly earned a spot as a fixture in the Los Angeles scene. Now it’s been tapped as the latest collaborator in the Support Your Local series from Nike Skateboarding.
The Primitive x Nike SB Dunk Low channels an early P-Rod 1 colorway, dressed up in a Gucci-like pattern that’s embossed into the black suede heel. That same suede recurs in a smooth finish through the rest of the overlays, framing a grey suede base, while a vibrant red perforated leather cuts a swath across the side in standard Swoosh formation.
The latest P-Rod-influenced shoe — which, oddly, isn’t a P-Rod at all — is nearly upon us. The Primitive x Nike SB Dunk Low releases June 30 at global retailers.
Nike Dunk Low Premium SB “Primitive”
Black/Varsity Red-Medium Grey-White
Style #: 504750-060
30 June 2015