In keeping with an annual tradition, Nike has announced the Nike #BETRUE 2015 collection, a special line of footwear and apparel inspired by the LGBT community and celebrating the welcoming, unifying nature of sport; its access to all athletes.
Once again boasting its signature aesthetics, the 2015 collection is centered on the gradient rainbow design that represents diversity in sports and Nike’s support for the LGBT community. In 2015, that color-shifting concept graces the Free 5.0, Hyperrev 2015 and Roshe One. There’s a Sock Dart (not pictured) as well, though it’ll presumably get a separate, much more limited release, possibly of the NikeLab variety.
In addition to the Swoosh’s beloved shoes, the Nike #BETRUE 2015 collection is filled out with black T-shirts that boast one of eight cities across the chest, rendered in a rainbow-gradient script. Those cities are New York, Los Angeles, Chicago, San Francisco, Boston, Atlanta, Portland and Washington, DC. Capping off the collection, there’s also a black tee that simply features the #BETRUE logo on the chest, as well as Elite socks and a 5-panel hat.
The Nike #BETRUE 2015 collection releases June 5 on Nike.com. It will also gradually roll out at the following Nike stores throughout June: Portland, San Francisco, Union Street, New York, Flatiron, Boston, Chicago, Georgetown, Los Angeles, Santa Monica and Lenox) and Nike Factory Stores (Portland, Chicago, Los Angeles, Boston, Washington, DC, Orlando and Celebration, Florida.