Nicknamed the Turkish Magician, Arda Turan is a wizard on the pitch, wielding the ball with such control and play-making élan it hardly seems possible it’s not merely an illusion.
Playing on that idea, Nike Football (Soccer) has created two ads for the Nike Magista boot, each starring Turan and his particular brand of magic. The first spot in the “Arda Turan is the Turkish Magician” series is “Nutmeg,” in which the Atlético Madrid winger meets an opponent on the pitch, before the two are transported into Turan’s world. There he’s a stage magician, literally cutting his adversary in half before we’re taken back to the pitch where he does the same figuratively.
Stay tuned for the second Turan spot, and read more about the Nike Magista here. It’s now available globally.