Nike Flyknit is one of the Swoosh’s most impressive innovations of the last few years, offering the wearer lightweight construction, enhanced breathability and freedom of movement, all without compromising stability, protection or comfort. As evidence of its performance preeminence, many of the world’s best athletes wear the shoe to train. Literally.
Basketball superstar Kobe Bryant, elite NFLer Richard Sherman, decathlete Ashton Eaton, and runners like Allyson Felix, Mo Farah, Lea Wallace, Jordan Hasay, Brandon Johnson and Evan Jager all lace up Flyknit-based models during training, especially the just-debuted Nike Flyknit Lunar2. Check out a new spot from the Swoosh below, proving that very thing, as well as a behind-the-scenes look at the ad’s taping.