In addition to making dope shoes and apparel, Nike Action has a propensity for making (or backing) wildly entertaining movies that showcase their fleet of world-class athletes. Remember the surfing movies “Leave a Message” and “Zero to 100”?
Next up, Nike Snowboarding is on the docket, in the Nike Never Not film, part one of which is previewed below. It stars virtually everyone on the Nike Snowboarding payroll — Gigi Rüf, Justin Bennee, Austin Smith, Johnnie Paxson, Manuel Diaz, Sage Kotsenburg, Ethan Morgan, Halldór Helgason, Jed Anderson and Nicolas Müller — doing ungodly neckbreaking stunts in some of the world’s best destinations. The full film debuts online September 16.