Video: “Nike–The Chosen,” The Full-Length Film


Nike Chosen--Sports in the Dark

Well it premiered a week ago, but the “Nike Chosen” full-length ad/film is finally widely available (ie embeddable), so hit the jump to give a watch. It’s an abosolutely amazing showcase of some of Nike’s athletes from less-mainstream sports, including surfing, skateboarding, snowboarding and the like. Oh, and it’s all done in the dark, lit with floodlights; surfing included (in the damn ocean!).

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