Generally held to be the most profitable athletic department in college sports, the University of Texas is putting its money where its mouth is, signing reportedly the most lucrative shoe-and-apparel deal in collegiate history.
The Austin American-Statesman is reporting that Texas have reached an agreement on a 15-year deal with Nike, ensuring every varsity sports team as well as coaches and personnel will wear the Swoosh on uniforms, shoes and other gear through 2031.
Financial details have not yet been disclosed — Texas is a public institution, so they’ll come out eventually — but it’s believed that the new contract will be greater than the $169 million that the University of Michigan received from Nike this past summer, a record at the time.
Are the Longhorns worth the money? Texas has been the number 1 seller of T-shirts and other merchandise for nine years running, according to the Collegiate Licensing Company’s rankings, and their athletic department regularly brings in more revenue than any other in college sports.