Watch: Original “Just Do It” Ad, Origin of Slogan on 25th Anniversary


Original Just Do It Ad

This month marks the 25th anniversary of Nike’s now iconic “Just Do It” slogan, which started humbly with one “Just Do It” ad. The simple spot followed 80-year-old Walt Stack over the Golden Gate Bridge as he did his daily 17-mile run, explaining his routine all the while before the commercial fades to a black screen that reads simply, “JUST DO IT.” It’s only 30 seconds, but 30 seconds that would forever change the sportswear industry and branding, if not sport itself. Check out the ad below, along with some background information on the slogan and ad from Wieden + Kennedy’s Dan Wieden.

[google_advertisement ad=1][/google_advertisement]

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