Air Max Day was Saturday, bringing with it a torrent of can’t-miss Air Max releases that spanned from Friday to Monday. But the weekend’s highlight may not have even been a launch, in the traditional sense.
In addition to those Air Max 1 Royals, the Air Max Ultra M, the Air Max 90 Ultra Superfly and on down the list, the NIKEiD Air Max Zero quietly made its debut on NIKEiD.com this week. The move brings a full suite of customization options to the coveted sneaker that’s been almost entirely unavailable since its debut last year, having launched and immediately sold-out in just three colorways in the intervening time.
Not only that, but the NIKEiD Air Max Zero has a staggering array of colors to choose from, with nearly every element of the shoe — including even the midsole, an oft overlooked component on NIKEiD customization — sporting fourteen color choices. Head to NIKEiD.com now to start building, and check out a few mock-ups below.