Nike Snowboarding, oft overshadowed by its higher-profile brethren like Nike Basketball and Nike Sportswear, continues to carve out an impressive niche with its latest offering, the Nike Zoom Ites snowboarding boot, designed to the specifications of Gigi Ruf. Since I know next to nothing about high-level snowboarding, I’ll let the Swoosh’s press release speak for itself. To the jump!
From Nike, Inc.–
Nike Snowboarding worked closely with the Nike Innovation Kitchen and Nike Snowboarding athlete Gigi Ruf to create the Nike Zoom Ites – the next generation in boot innovation.
The Nike Zoom Ites is a versatile boot that riders can tailor to suit their snowboarding preference. The boot features customizable inserts that give riders the ability to choose from three levels of flex — flexible, medium or stiff — to suit all types of weather, terrain and mountain conditions.
For riders looking for the softest flex the boot is capable of, no insert is necessary. The infrared insert is for riders who like medium boot flex, while the ultramarine insert is for riders who like the stiffest boot possible or for days riding in deep powder. As the boot softens up over time, riders can interchange the inserts to maintain the same level of flex that they love.
Additional technology in the Nike Zoom Ites boot includes an ultra-strong Nike Flywire cuff, which holds riders’ heels in place allowing themto carve on their edges with confidence. Nike Free-inspired grooves on the outsole enhance boardfeel. Nike Flywire is incorporated into an inner lacing harness delivering strong heel hold with added flexibility as compared to a traditional inner lacing harness. The boot also features a siped forefoot giving added flexibility to the area and delivering maximum boardfeel.
The Nike Zoom Ites pays homage to Nike’s running heritage with two unique colorways: black/volt and white/ultramarine-infrared, inspired by the original Nike Air 180 running shoe. The yellow element on the outsole is a nod toward the wrap-around airbags found on the original Nike Air 180.
The Nike Zoom Ites retails for $400 USD and is now available on Nikestore.com.