Nike LeBron 13 Unveiling This Weekend


Nike LeBron 13 Unveiling

The Nike LeBron 13 appears set for an official preview this weekend. In keeping with Nike Basketball’s commitment to innovation, that preview will be given in a new(er) medium.

On Sunday, September 27, Nike and LeBron James will take to the airwaves on Periscope, the Twitter live-streaming platform, to “change the game for the thirteenth time.”¬†What exactly the Swoosh has in store remains to be seen, but it will be interesting to see how the brand’s official narrative and design insights affect the buying public’s opinion of the shoe, which still seems to be relatively in flux.

Follow @NikeBasketball on Twitter for updates on the Nike LeBron 13 unveiling, and stay tuned to Nikeblog.com for our official introduction, too.

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Nike LeBron 13 Unveiling

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