Nike appreciates a good marketing campaign. So much so, it seems, that they’re willing to create a special-edition shoe touting Kyrie Irving’s Uncle Drew character, despite Drew being the promotional brainchild of Pepsi, and the centerpiece of one of the beverage brand’s ongoing campaigns.
Thought to be limited to just two pairs, the Nike Kyrie 1 Uncle Drew emblazons the visage of the Irving-portrayed old man on either insole. Those insoles are housed in a white mesh upper that’s finished with reflective silver Swooshes, each containing various Uncle Drew quotes, and the whole thing’s built atop a gum outsole. Clean and simple, yet boasting impressive attention-to-detail, tributes don’t come much better than the Nike Kyrie 1 Uncle Drew.
Alas, if you’re neither Kyrie Irving nor noted Kyrie 1 collector @tmarkgotkickss, you’re not getting a pair of Uncle Drews. So make do with a detailed look at the shoe below.