Pepsi premieres the latest installment of its popular “Uncle Drew” ad series today, wherein Kyrie Irving will again dress up as the eponymous senior citizen. To celebrate the occasion, the soda (“pop,” really, but I digress) giant created a special edition Nike Kyrie 1. And special it is.
We’ve seen brands unilaterally create promotional shoes on NIKEiD before, but for the Nike Kyrie 1 Uncle Drew, Pepsi seems to have gotten an assist from Nike — or some rather intricate design work from a sneaker customizer.
Various Uncle Drew catchphrases adorn a reflective Swoosh on either side of the shoe, and the insoles are emblazoned with the character’s face and name — features that are definitely not available on NIKEiD.
Alas, a release does not seem to be in the cards. The shoe, which comes housed in an actual locker, was apparently limited to just 150 pairs, which were distributed to notables in the media and sports worlds. So live vicariously through plenty more looks below.