Today in New York City, Nike president and CEO Mark Parker took the stage at the brand’s Innovation Summit and unveiled an eye-popping array of game-changing technologies. It’s impossible to point to one that’ll prove preeminent among the others, so let’s just start here: the Nike HyperAdapt 1.0, the first-ever shoe to feature Nike’s new adaptive lacing.
Yes, the technology that was foreshadowed in Back to the Future Part II — genuine auto-lacing — is now a reality. The Nike HyperAdapt 1.0 will feature a sensor in the heel of the shoe that activates when you step onto it, automatically tightening the “laces.” Two buttons on the side can then tighten or loosen, allowing you to adjust the fit until it’s perfect.
Not only does the technology offer great convenience, but the performance ramifications are stunning. Micro-adjustments can now be made on the fly, and laces won’t loosen or tighten as competition wears on. An enduring perfect fit is practically guaranteed.
Adaptive lacing technology was actually debuted back in October, on the new Nike Mag that will go to auction later this year, but most never considered that the tech concept was so close to being functionally implemented on a wide scale. While the Mag is a rather large silhouette by Nike standards, the Nike HyperAdapt 1.0 is comparatively small and sleek, making the underfoot-lacing mechanism’s small package all the more impressive.
At the moment, the wearer controls the lacing, but clearly the future — the HyperAdapt 2.0 or 3.0 or 4.0 — holds a shoe that adjusts symbiotically based on the needs of the wearer at any given instant.
Three colorways of the Nike HyperAdapt 1.0 will be available exclusively to Nike+ members beginning in Holiday 2016. Stay tuned for updates, and take a closer look at the striking new innovation below.