Watch: Nike Basketball’s Biggest Stars in New Campaign


Nike Bring Your Game

We’re currently in the midst of a basketball renaissance of sorts, led by a crop of fledgling all-time greats the likes of which hasn’t been seen in the NBA in twenty years.

It’s not just the ever-expanding number of elite players that’s driving the new golden age of hoops though, it’s the distinct skillsets wielded by each and their disparate personalities; from Kobe’s fanatic drive and spiritual preparation to LeBron’s more modern approach to Paul George’s lone-wolf isolation.

In Nike Basketball’s Bring Your Game short film, kicking off a campaign of the same name, a group of kids’ attempt to pick their favorite player leads them from Kevin Durant’s gym to LeBron James’s video game couch; from Anthony Davis’s hologram to Elena Delle Donne’s ladies’ night; from Kyrie Irving’s dribbling-everywhere-he-goes to Paul George’s yacht. Check out the full spot below, featuring Nike’s best and brightest. And Future.

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http://youtu.be/NggcX99Edi8

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