In its latest ad, Nike Greece taps a host of accomplished Greek athletes to star; modern flag-bearers of the country’s storied athletic heritage.
Opening in Athens’s empty, silent Olympic Stadium, the home of the 2004 Olympics, the ad quickly moves to showcase stars like Paralympian runner Michalis Seitis, pole vaulter Nikoleta Kyriakopoulou and Milwaukee Bucks point guard Giannis Antetokounmpo as they prepare for the 2016 Rio Games. Greece’s history is certainly central to the theme, but the ad is more forward-looking; these are the present stars, and this is how they and their countrymen control their own destiny.
Check out the full spot below. It was created by Wieden+Kennedy Amsterdam and directed by John Filipe.