The new Foot Locker app will feature three types of launch procedures: first come, first served; sweepstakes; app launch reservation. The third option is the newest one, allowing you to use the Launch Locator to find stores carrying the shoe you want, pick up to three stores using the app procedure to submit your size to, and then wait out a countdown clock to find out if your submission was selected and you get to purchase the shoe.
There are a few new wrinkles, too, such as Head Starts — earn Head Start points, advance your clock — that figure to make this a little different than other online releases.
Check out the video below for some of the rundown, then head to FootLocker.com for the fine print. The maiden voyage for the new app reservation method will take place at Tampa-area Foot Lockers on June 4, for the Air Jordan 11 Low releases.