Nike Football takes the wraps off a new campaign this week, Never Finished, with the confident, outspoken Richard Sherman at the center. Shining a spotlight on Sherman’s approach to training,[...]
As we’ve mentioned time and again, Derek Jeter calls it a (legendary) career at the end of the season, hanging up his cleats after 20 years in pinstripes.
Last season, LeBron James’s shoe line cleared $300 million in sales despite the fact that, more often than not, he didn’t wear the LeBron 11 in games. So, with the[...]
The Nike LeBron 12 was officially unveiled yesterday, an innovative model that pioneers Hex-Zoom technology, a series of hexagonal bottom-loaded Zoom units that ramp up explosiveness, responsiveness and all around[...]
Usher’s ultra-exclusive gold Air Jordan 3 is making another public appearance, this time in a rather unexpected spot: the new Honey Nut Cheerios commercial. (Although perhaps Nelly’s promotional association with[...]
Nike Basketball has made it official: The Nike LeBron 12 unveiling is scheduled for Tuesday, September 16.
The Air Jordan XX9 era is officially upon us, the latest flagship Jordan having launched in two initial colorways over the weekend. So what is there left to do besides get[...]
We’ve seen it in the past — with China and Turkey, among others – and now Nike is debuting another country-specific campaign based around the brand’s iconic slogan. Introducing Nike Korea[...]
What would happen if you intentionally, with all the malice aforethought in the world, and without even the pretext of it being an accident, stepped on folks’ Air Jordans?
Jordan built its reputation on basketball, but the brand hasn’t exactly shied away from the gridiron either, turning out a number of acclaimed cleats and collecting an impressive, ever expanding roster[...]