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Video: ‘Nike Have Sole’ Fan Commercial

April 27, 2012
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Nike is one of the world’s more influential brands, with a rabid following worldwide, so they inspire a lot of fan-created artwork and “ads.” See where this is going? Today, check out the fan commercial “Nike Have Sole,” featuring a room full of shoes doing their best “Toy Story” impression and coming alive when the [...]

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Video: Nike Elite Series

April 26, 2012
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Wondering why you should get your feet into the Nike Elite Series basketball shoes when they hit stores this weekend? Well, this video making them sound really cool certainly doesn’t hurt. Hit the jump to give it a watch.

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Video: Nike NFL ‘Fast is Faster’ Debuting During Draft

April 26, 2012
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Are you the type of person who just loves to know what TV commercials will air ahead of time? Well, that’s kind of weird, but to each their own, and man is this the post for you. Here’s a first look at the new Nike NFL “Fast is Faster” ad that will debut during tonight’ [...]

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Video: Tinker Hatfield for #FightParkinsons

April 24, 2012
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In the past, we’ve seen Nike raise significant funds for Parkinson’s research by way of the Nike Mag auction. For Parkinson’s Awareness Month (April), Nike is again pitching in to help find a cure, and including everyday Nike customers like you and me. The #FightParkinsons campaign will base total donations on Nike+ FuelBand points; 5 [...]

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Video: ‘FanCulture – The Evolution of Influence’

April 17, 2012
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Popular brands such as Nike heavily influence culture and their individual fans. But how much should fans influence a brand? Obviously marketing and product development are geared toward particular demographics, but when should a brand dictate to its fans and when should the fans dictate to the brand? A new film, “FanCulture: The Evolution of [...]

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Video: Nike Better World – Nike Football National Team Kits

April 17, 2012
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Yesterday, we debuted some world football (soccer) national team home kits, including the much anticipated new US Soccer home kit, each featuring groundbreaking technology in terms of both performance and sustainability. Today we’ve got a couple of videos, featuring Dutch striker Klass-Jan Huntelaar, showcasing the gear and playing up the sustainability angle. Hit the jump [...]

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Video: New Nike National Team Home Kits

April 16, 2012
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Continuing their revamp of several soccer world powers, today five new Nike national team home kits were unveiled — Croatia, France, Netherlands, Poland, Portugal — each slightly updating its looks while radically improving performance aspects. The latter is done primarily through a reworked base layer, with a Nike Pro Combat Hypercool 2.0 top that wicks [...]

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Video: @NikeNYC Minute w/ Nigel Sylvester #MakeItCount

April 13, 2012
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There’s a good chance you’re not as good a BMX rider as Nigel Sylvester. Thanks to the Nike+ FuelBand though, and how it encourages and monitors all kinds of physical activity, you can earn your Fuel Points just about any way you please. But just for the record, here’s how Nigel Sylvester does it.

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Video: ‘Make it Count’ w/ Casey Neistat and the Nike+ FuelBand

April 11, 2012
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The new Nike+ FuelBand announces “Life is a Sport. Make it Count” right inside the box. For some of us, that means get that extra run in every week, play a little extra hoops, or sign up for that half-marathon. For YouTube filmmaker Casey Neistat, that means wear your FuelBand on a ten-day, worldwide trip [...]

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Video: ‘Tales From the Kitchen: Nike Free’ with Tobie Hatfield

April 10, 2012
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Tobie Hatfield has contributed plenty to the footwear world, from Michael Johnson’s classic gold track spike to the Nike Air Presto, but perhaps nothing as influential as Nike Free. In “Tales From the Kitchen: Nike Free,” the latest in the cartoon series that documents classic moments in Nike history, we learn a little more about [...]

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