Hate giving love to a dude who played football for Cal, but DeSean Jackson is faster than time. I only barely know who Sanya Richards is, but I understand she’s likewise. All this is diverting from the central point of this post though, namely that this Foot Locker ad is pretty cool.

[Read more →]

Nike is always looking for new ways to innovate, and what’s the point of having subordinate companies if you can’t draw from their technology and product line? At the recent World Basketball Festival, Nike debuted the first ever collaboration between Nike, Jordan Brand and Converse, an Air Max basketball shoe with some similarities to the [...]

[Read more →]

Decent video here, put together by Sid Ashford for Nice Kicks recapping Nike’s World Basketball Festival. It focuses a bit more on attempting to be arty (if anyone “attempts” to do that) than I care for, and as a result suffers a bit in the actual content, but some cool highlights and a nice summary [...]

[Read more →]

The Nike Air Max 90 is one of the classic running shoes of all time, and in a new Foot Locker ad campaign it is also painted as the non-conforming footwear choice. The ad features several athletes, most notably Arsenal’s Marouane Chamakh and Andrei Arshavin, and a striking score that fits perfectly with the on-screen [...]

[Read more →]

In many ways the Nike SB P-Rod 4 is unlike any SB predecessor; it is among the first products in Paul Rodriguez’s new global brand—something no Nike SB skater has had before—and supply will far outstrip that of any previous SB shoe, what with the P-Rod 4 releasing at various mall accounts as well as [...]

[Read more →]

Tying in with the World Basketball Festival, Jordan Brand has created the “For the Love of the Game” pack, typically featuring Air Jordan silhouettes dashed with university blue to represent Michael Jordan’s history. And while several blue/white pairs have hit stores, there’s an even more limited set with no release date attached, these AJ’s featuring [...]

[Read more →]

Nike and Foot Locker are going back to school with Rajon Rondo, Justin Tuck, Amar’e Stoudemire, DeSean Jackson and Sanya Richards teaching the kids. Good concept and excellent execution. I gave you the athletes, who can name the shoes that appear?

[Read more →]