In a show of support for the ideals of Project(RED) and the new (Nike)red fundraising partnership, England’s Barclays Premier League, Spain’s La Liga BBVA and Italy’s Serie A TIM will all use the new Nike(RED) Soccer Ball during all home games on the weekend of March 13th and 14th. The ball is actually a specially [...]

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As you’ve probably noticed in the last couple of days, soccer has been on Nike’s mind lately. And why not, as they outfit several prominent teams in this summer’s World Cup and have just created the new Nike Mercurial Vapor SuperFly II. I’ve written about that shoe a fair amount, but if you’re not a [...]

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Nike is at it again, redoing several team’s uniforms in advance of the 2010 World Cup, and doing it in the environmentally responsible, “Nike Considered” way. In order to create these team kits, fabric suppliers used discarded plastic bottles—nearly 13 MILLION—from Japanese and Taiwanese landfill sites and melted them down to create new jersey fabric.

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As I mentioned earlier, Nike Soccer (or Football) debuted their newest soccer boot today, the Nike Mercurial Vapor SuperFly II at an event in London. The shoe incorporates Nike’s new adaptive traction system intended to improve the wearer’s explosiveness and acceleration. This “NIKE SENSE adaptive traction technology” features a stud on the outsole that extends [...]

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As you may be aware, Nike makes the official uniforms of the US soccer national team and with the USA preparing for this summer’s World Cup, it seems about time they get some new duds. Above and below, check out some promo pictures of the new Nike USA World Cup 2010 Away Kit, maintaining the [...]

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I love a nice Nike Sportswear video. This minute-long commercial features Kobe Bryant, Maria Sharapova and seemingly half the soccer players signed to the Swoosh, including somewhat-official (NIKE)RED spokesperson Didier Drogba, all sporting the Red and doing simple tricks pertaining to their chosen vocation. Enjoy.

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Fernando Torres and Wayne Rooney get their hands on some lasers in the new Nike viral video. It’s a cool concept, very futuristic, as Rooney kicks the ball through paths and shapes carved out by lasers controlled by Torres. And of course Rooney sports the Nike T90 Laser III.

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