Before the 2010 FIFA World Cup, it was easy to imagine the vast possibilities that may happen during the month-long competition. However, as time goes on, the freedom to write the future gets narrower and narrower for more and more players. Especially for the Nike Write The Future campaign star players who had all ended up [...]

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Debuting in August in the world’s top soccer leagues, including the English Premier League, Italy’s Serie A and Spain’s La Liga, the Nike Total 90 Tracer is the culmination of 2-years of in-game testing as well as 18 months in the innovation lab. The ball is said to be the most consistent and accurate soccer [...]

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Now arriving at Nike Sportswear retailers is the Nike Campeones Del Mundo T-Shirt, celebrating Spain’s 2010 World Cup championship with a shirt that declares them “champions of the world.” Also, if you decide to tell your friends about the shirt, make sure you write Es Nuestro Año with the tilde above the n, lest you [...]

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Well in retrospect it didn’t make much of a difference, but Kobe Bryant flew out to Johannesburg for the most recent round of World Cup games and had a message put up on the side of the Life Centre. (Why are they putting Nike athletes/text on the side of a building? The whole story is [...]

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This is a video someone put together of reactions from around the world (mostly the US) to Landon Donovan’s game-winner against Algeria that pushed the US through to the knockout stage. Just watch it, you’ll get chills. Unless you’re Algerian, then it’s just going to be aggravating.

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Nike and Wieden+Kennedy continue the Write the Future campaign in the heart of Johannesburg, on one of its tallest structures in fact. Each night the Life Centre skyscraper is illuminated through scads of LED lights, displaying the face of that day’s hero and a relevant headline, both selected by, conceivably, you. To pick the athlete [...]

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Nike(RED) is continuing their raising of funds and awareness, with the new video envisioning a world without AIDS. International soccer (football) star Didier Drogba stars in the short film. Definitely worth a watch for just about anyone, and it’s only like two minutes out of your life.

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