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Video: Nike Snowboarding Zoom Kaiju/Nicolas Müller Ad

January 12, 2012
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We shared the Nike Snowboarding Zoom Kaiju boot with you earlier, a special look created for Nicolas Müller, and, after seeing how bizarre, surreal, but absolutely remarkable the accompanying ad is, I have no choice but to share that as well. Hit the jump to see the video that documents the strange world that Nicolas [...]

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Video: “Nike–The Chosen,” The Full-Length Film

June 10, 2011

Well it premiered a week ago, but the “Nike Chosen” full-length ad/film is finally widely available (ie embeddable), so hit the jump to give a watch. It’s an abosolutely amazing showcase of some of Nike’s athletes from less-mainstream sports, including surfing, skateboarding, snowboarding and the like. Oh, and it’s all done in the dark, lit [...]

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Video: “Nike Chosen–Just Do It, Extended Remix”

June 9, 2011

More from the “Nike Chosen” campaign, which moves to associate some less traditional sports—BMX, skateboarding, surfing, snowboarding, to name a few—with Nike’s classic “Just Do It” slogan. And of course, this all takes place in the dark. Hit the jump for the extended remix, which brings to light (so to speak) some more footage, set [...]

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Nike Snowboarding New Releases: Kass, ZF1, Kaiju

April 12, 2010

Nike Snowboarding has just put together some really rad snowboarding boots (and this coming from a guy who doesn’t make a habit of snowboarding), including some updated colorways of the Zoom Force 1 boot—the Air Force 1-inspired snowboarding boot that Danny Kass made a really funky version of and Pharrell saw fit to wear as [...]

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Pharrell in Danny Kass Snowboarding Boot: Why?

January 27, 2010

Pharrell was spotted at the NRJ Music Awards the other day, dressed largely like a lumberjack—plaid button-up, puffy vest and mustache included—and for some reason saw fit to wear the Nike Zoom Force 1 DK-YS. Yeah, that’s Danny Kass’s snowboarding boot. Maybe next time he’ll show up wearing some Jordan Brand Derek Jeter cleats. Close [...]

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Nike Snowboarding: Danny Kass Boot

January 14, 2009

OK, I know nothing about snowboarding. But the impression I have is that color/design-wise, conservative is the norm, so these seem pretty unique. This is the Nike Zoom Force 1 DK-YS and it’s accompanying apparel. The design is inspired by 70′s era music according to Kass. Oh, and Danny Kass is apparently an Olympic silver [...]

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Nike Snowboard Boot Preview

September 4, 2008

I’m planning on getting into snowboarding more this winter, so this was a nice little discovery for me. Nike’s new boot for 2009, which is I THINK being released in December, looks like a comfy moon shoe. You can see the clear modeling after the AF1s, which are always classic. There’s also a few different [...]

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