Skateboarding

Video: “Nike–The Chosen,” The Full-Length Film

June 10, 2011

Well it premiered a week ago, but the “Nike Chosen” full-length ad/film is finally widely available (ie embeddable), so hit the jump to give a watch. It’s an abosolutely amazing showcase of some of Nike’s athletes from less-mainstream sports, including surfing, skateboarding, snowboarding and the like. Oh, and it’s all done in the dark, lit [...]

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Video: “Nike Chosen–Just Do It, Extended Remix”

June 9, 2011

More from the “Nike Chosen” campaign, which moves to associate some less traditional sports—BMX, skateboarding, surfing, snowboarding, to name a few—with Nike’s classic “Just Do It” slogan. And of course, this all takes place in the dark. Hit the jump for the extended remix, which brings to light (so to speak) some more footage, set [...]

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Video: Behind the Scenes, Nike SB “Chosen”

June 8, 2011

The “Nike Chosen” short film (or ad, or whatever) has been online now for several days, detailing Nike athletes such as surfers, skateboarders and BMXers doing their thing in the dark of night. The video has to be seen as an unequivocal hit (seriously, watch it if you haven’t), so good on Nike that they [...]

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Geoff McFetridge x Nike SB Paper Dunk High

April 18, 2011

In commemoration of the Art in the Street exhibit, which documents graffiti and street art, currently underway at the Museum of Contemporary Art (MOCA) in Los Angeles, designer Geoff McFetridge collaborated with Nike SB on this extremely limited (and probably not super-durable) new shoe, which blurs the line between footwear and art. The Geoff McFetridge [...]

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Video: Nike SB P-Rod 4 Ad Featuring Nas

August 17, 2010

In many ways the Nike SB P-Rod 4 is unlike any SB predecessor; it is among the first products in Paul Rodriguez’s new global brand—something no Nike SB skater has had before—and supply will far outstrip that of any previous SB shoe, what with the P-Rod 4 releasing at various mall accounts as well as [...]

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Nike SB Shuttle Bag | Spring 2011

June 18, 2010

Set to hit stores in spring 2011 , the new Nike SB Shuttle Bag is the perfect addition for the busy skater: a compartmentalized backpack with pockets that fit everything from your skateboard to your computer, as well as straps on the exterior to hold onto your board. Check out a detailed photo breakdown beneath [...]

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Nike SB Future Primitive Release Date

June 14, 2010

Updating the constant flow of information regarding the new non-sig Eric Koston-influenced shoe, the Nike SB Future Primitive release date now looks like it will land on shelves in February 2011, rather than late 2010 as indicated by its “Holiday” release. The shoe, which greatly resembles a lowtop Zoom Tre AD, has been been broken [...]

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Zoom P-Rod 3 SB Matte Silver/Black-Electric Green

June 2, 2010

It’s been a while since I’ve shared a new P-Rod 3 on here, primarily because I only do so much Nike SB stuff and the Janoskis are always worth writing about, but check out the new Nike SB Zoom Paul Rodriguez matte silver/black-electric green, releasing at skate shops currently. The shoe sports a flat grey [...]

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Nike SB June Releases—Footwear

May 20, 2010

UK spots like flatspot.com are already receiving shipments of Nike SB June releases, stateside we’ll of course have to wait another week or two. Well worth the wait though, because the June set is looking strong, led of course by the Nike SB Dunk Low Pro Eric Koston blue ribbon/metallic gold and the Eric Koston [...]

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Nike SB Zoom P-Rod 4 Black/White Sample

May 18, 2010

Set to hit Nike SB (and the occasional 6.0) accounts toward the end of summer and beginning of fall, here’s a sample of the Nike SB Zoom P-Rod 4 black/white, one of the first completed looks we’ve had at the next Paul Rodriguez signature shoe. (Besides the one where Paul Rodriguez was wearing it and [...]

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