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Nike Women Running Lane Advertisement

January 18, 2012
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Everyone seems quite taken with the Nike “RUN” park bench advertising shared earlier today, so here’s another guerrilla marketing-style campaign worth checking out. The Nike Women running lane takes the traditional running lane aesthetic and turns it on its head, swapping out the generic running man for a running woman, complete with a fully detailed [...]

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Nike ‘RUN’ Park Bench Advertisement

January 18, 2012
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Known for their creative and often quite innovative advertising, Nike is yet again doing things differently on the new Nike RUN park bench ads. Real benches are set up in parks with the Swoosh logo and “RUN” on the seatback, while the seating panel has been removed because … well, you can’t run if you’re [...]

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Vintage Nike Running Wallpapers

January 11, 2012
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Below the cut, check out a full slate of Nike Running vintage wallpapers, featuring classic shoes and 1970s athletes and styles. Not new, just cool. They’re all either 1280×1024 or 1280×960, so depending on your computer (if you’re using them as backgrounds) you may need to crop them a bit. And now, hit the jump!

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Video: Nike Cyclone Vapor Jacket

January 6, 2012
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Spring is on the way, which means Nike’s legion of brand-faithful runners need some lightweight, breathable, yet waterproof options to stay protected from the seasonal showers. Enter the Nike Cyclone Vapor jacket, the answer to those hopes. Hit the jump for a quick video showcasing the product.

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100% Chance of Rain: Nike Running, Holiday 2011

November 16, 2011
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To introduce their Holiday 2011 collection, Nike Running is doing something a bit different. Naturally, due to the precipitation this time of year, the Nike Running Holiday 2011 line is populated with weather-resistant pieces like the Shield collection (familiar running shoes treated to be water resistant) and lightweight Nike Vapor Flash Jacket. Rather than simple [...]

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Video: Nike Ad – “Never Stop Running”

October 28, 2011
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For some, running is a necessarily evil, providing the exercise needed and nothing else. For some, like our girl Alice in the video, running is a lifestyle. For those people, as the video urges: never stop running.

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Undercover x Nike Gyakusou Collection | Fall/Holiday 2011

October 18, 2011
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We’ve been talking for a while now about the Fall Collection from Gyakusou, a special brand created as a collaborative effort between Nike Sportswear and Undercover founder Jun Takahashi, and it’s finally starting to hit stores. (In Asia; the gear will only hit a handful of US retailers.) With Gyakusous, Takahashi puts an emphasis on [...]

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Video: “Running Monks,” Gyakusou Fall/Holiday 2011 Line

October 5, 2011
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The Fall/Holiday 2011 Nike x Undercover Gyakusou line approaches, the third iteration of Jun Takahashi’s special edition collection. Focusing on elite performance for runners, the Gyakusou line is made up of pieces that are lightweight, waterproof and breathable, as well as premium quality. To showcase the functionality and visual appeal of the Fall/Holiday collection, Takahashi [...]

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Video: Nike Running “Addiction” Commercial

August 2, 2011
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Nike Running’s latest TV spot is spectacular, in a chilling sort of way. Entitled “Addiction,” the ad’s tone and style blend horror with psychological thriller, painting the picture of obsessed addicts. Of course the subjects aren’t on drugs, rather they’re in the throes of a running addiction. And, well … watch the video below the [...]

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Nike Women – “Make Yourself,” By Annie Leibovitz

June 30, 2011

When word got out earlier this month that legendary photographer Annie Leibovitz would be shooting the fall advertising campaign for Nike Women, anticipation built at a frenzy. Now that we can see the final product, Ms. Leibovitz may have exceeded expectations. Taking seven elite female athletes from across the world—Hope Solo (US, soccer), Li Na [...]

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