You are here: Home > Ads, Cycling, Events, News, Sports, Videos

Cycling

Video: Nike Chalkbot Scrawls Messages at Tour de France

December 21, 2011
Thumbnail image for Video: Nike Chalkbot Scrawls Messages at Tour de France

Tweet Writing inspirational messages in chalk is something of a tradition at the Tour de France, meant to encourage riders while leaving one’s mark upon the race. Taking that a step further, Nike and Livestrong collected thousands of messages of encouragement and hope and used the Chalkbot to quickly, and with great detail, print them [...]

Read the full article →

Video: Livestrong “Engine” Feat. Lance Armstrong

July 12, 2010

Tweet Accompanying Lance Armstrong’s participation in the current Tour de France, Wieden+Kennedy and Nike have put together a very cool new ad featuring Lance Armstrong and his internal “engine” while racing.

Read the full article →

Nike Livestrong Fall Collection Releases Tomorrow

June 30, 2010

Tweet Starting tomorrow, July 1st, the new Nike Livestrong Fall collection will begin hitting select stores in the US, Canada, United Kingdom and France, a much more global release than is usually the case for Lance Armstrong’s philanthropic brand. The releases will include men’s and women’s versions of Livestrong tees, socks, Lunar runners, gym shorts [...]

Read the full article →

Video: “Nike Woman,” by Edouard Salier

February 22, 2010

Tweet New video by Edouard Salier, entitled “Nike Woman,” in which the titular character braves some pretty extreme elements as she completes the three phases of a triathlon. The commercial opens with the phrase “show me your dark side Mother Nature” and follows with Mother Nature doing just that. Absolutely beautiful.

Read the full article →

Nigel Sylvester’s Livestrong Nike Zoom Converge

November 24, 2009

Tweet Check out the Livestrong Nike Zoom Converge that BMX rider Nigel Sylvester wore on the Dew Tour, and is now on display as part of the Livestrong exhibit. Actually a really tight shoe, probably the nicest BMX shoe I’ve ever seen … and the first. Exhibit plaque after the jump.

Read the full article →

Nike Sportswear Air Zoom Tiempo “Berlin” by Artoo

November 3, 2009

Tweet As has been covered several times here, Nike Sportswear collaborated with eight cyclists from the world over to create their own unique Nike Air Zoom Tiempo in the vein of their style and/or their city. We’ve seen a handful of them so far, in fact just saw the release of Lance Armstrong’s “Mellow Johnny’s” [...]

Read the full article →

London to Paris Premieres Tonight

October 29, 2009

Tweet The short film “London to Paris” by Grace Ladoja, chronicling cyclists making the trek from London, England to Paris, France on fixed-gear bikes wearing the Zoom Tiempo in order to meet Lance Armstrong at his Livestrong “Stages” art show, will premier tonight at WNW at 7pm EST. That’s in an hour, so you know [...]

Read the full article →

Livestrong x Nike Zoom Tiempo Austin Edition

October 19, 2009

Tweet I’ve talked a little about The CTRs and their London-to-Paris trek, as well as the Nike Zoom Tiempo City Pack that they’ve inspired, but we’re finally getting a good look at the Livestrong Nike Zoom Tiempo Austin Edition, the Zoom Tiempo designed for Lance Armstrong’s hometown of Austin, Texas. The shoe sports a black [...]

Read the full article →

London to Paris–The Trailer

October 9, 2009

Tweet As I previously touched on, this past summer 8 riders representing different cities across the world were selected by Nike to design their own Nike Zoom Tiempo, after which seven of them (Lance Armstrong was waiting at the finish) rode their fixed gear bikes from London to Paris in three days to meet Lance [...]

Read the full article →