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Video: @NikeNYC Minute w/ Nigel Sylvester #MakeItCount

April 13, 2012
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There’s a good chance you’re not as good a BMX rider as Nigel Sylvester. Thanks to the Nike+ FuelBand though, and how it encourages and monitors all kinds of physical activity, you can earn your Fuel Points just about any way you please. But just for the record, here’s how Nigel Sylvester does it.

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Video: “Nike–The Chosen,” The Full-Length Film

June 10, 2011

Well it premiered a week ago, but the “Nike Chosen” full-length ad/film is finally widely available (ie embeddable), so hit the jump to give a watch. It’s an abosolutely amazing showcase of some of Nike’s athletes from less-mainstream sports, including surfing, skateboarding, snowboarding and the like. Oh, and it’s all done in the dark, lit [...]

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Video: “Nike Chosen–Just Do It, Extended Remix”

June 9, 2011

More from the “Nike Chosen” campaign, which moves to associate some less traditional sports—BMX, skateboarding, surfing, snowboarding, to name a few—with Nike’s classic “Just Do It” slogan. And of course, this all takes place in the dark. Hit the jump for the extended remix, which brings to light (so to speak) some more footage, set [...]

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Video: Nike 6.0 “The Pool – The Full Story”

May 23, 2011

Nike 6.0 has really been quietly putting together some really cool events and executing great ideas lately, evidenced by the recent “Leave a Message” film documenting the women of Nike 6.0 Surf, and now the latest installment of “The Pool,” a massive undertaking that saw a classic community center and swimming pool turned into a [...]

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Video: Nike 6.0— “Nigel Sylvester Nonstop”

April 29, 2011

Wondering what it takes to be Nigel Sylvester, one of the top BMXers out there? Give this video a whirl, featuring some one-on-one with Nigel and looks at him honing his craft.

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Video: Nike 6.0 “The Pool – The Big Cleanup”

April 27, 2011

Nike has quite the undertaking ahead of them, converting the UK’s old public pool at the Dagenham Leisure Centre into a new BMX facility, led by designer Dave Sowerby. The pool will be the host of a global BMX competition in mid-May, and then will be open to the public (they’ll even have loaner bikes [...]

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