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‘Play 4 Kay’ Marquette Pink Uniforms

February 3, 2012
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Tomorrow, the Marquette women’s basketball team will host its seventh annual ‘Pink Out’ to support breast cancer awareness. The game is part of the greater ‘Play 4 Kay’ initiative, which over 1000 schools (no idea how the number is that high) will participate in to raise funds and awareness for women’s cancers. The Golden Eagles [...]

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Learn How to Pump-Fake with #KobeSystem

January 27, 2012
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Today’s #KobeSystem Level 5 lesson taught you how to dominate things like waffles, retirement, breakfast and iambic pentameter. But there are basketball concepts to be dominated as well, such as the pump-fake. Check out this diagram (full, click-to-enlarge image below the cut) giving you a simple breakdown, courtesy of Beef and the folks at Nike [...]

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Jordan Brand Pink Shoes (Coaches vs Cancer)

January 11, 2012
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To help raise cancer awareness as part of the Coaches vs. Cancer initiative, four Jordan Brand schools — Marquette, Georgetown, UNC, Cal — will don pink Jordan Brand shoes, including the Air Jordan 8.0, Jordan CP3.V and the as-yet unreleased Jordan Play in These II. While all are pretty good looks, and the altruistic motivation [...]

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Video: Nike Zoom Kobe VII – “Adaptation”

December 13, 2011
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Beef’s game is the model of versatility, being that, with the utmost ease, he can back his man down, slash through the lane, or knock down jumpers. For that reason, the Nike Zoom Kobe VII was designed to offer plenty of versatility, including “attack strong” and “attack fast” removable midsoles which offer two completely different [...]

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Nike Basketball ‘USA Olympics’ Pack

December 6, 2011
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The 2012 Summer Olympics are mere months away, and with the reemergence of USA Basketball as the heavy favorite at the Games, what better showcase for some classic hoops footwear. Set to release around the same time that the Olympics get under way, the Nike Basketball USA Olympics pack will feature four timeless models that [...]

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Video: Jordan ‘This is Flight’ Fly Wade 2 Commercial

December 2, 2011
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Ever wonder what it’s like to Dwyane Wade’s flight? The new Jordan ‘This is Flight’ ad, showcasing his second signature shoe, the Jordan Fly Wade 2, gives you an idea of how exactly he gets that kind of elevation. Another outstanding commercial for Jordan Brand, which seems to have home run after home run.

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Nike Zoom Hyperfuse 2012

December 1, 2011
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The Nike Zoom Hyperfuse 2011 has only been out for a few months, but today we’re already giving you the first look at the Nike Zoom Hyperfuse 2012, release date expected for … 2012. The third flagship ‘Hyperfuse’-named model, this one sports a similar sole to its predecessors, but the upper is a significant departure. [...]

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Video: ‘Basketball Never Stops, Kevin Durant’

November 28, 2011
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Clearly Kevin Durant has a passion for the game of basketball, hence his playing in seemingly a different park or league every week during the early-lockout period. But does that passion run deep enough for him to drive around in a van throughout the night trying to find pickup games? Well, if this commercial is [...]

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Video: ‘Striving for Greatness’ ep. 2: LeBron James, Kevin Durant

November 17, 2011
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There are plenty of reasons that LeBron James and Kevin Durant are among the best basketball players on the face of the earth. It certainly doesn’t hurt that, despite there being no foreseeable beginning to the NBA season, they’re in the University of Akron gym every day practicing like it was midseason. Hit the jump [...]

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NikeBlog Giveaway: NBA 2K12 #NikeBlog

November 9, 2011
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Contest time! I’m preparing for a fairly long drive down to Palo Alto, so I’ve thought of something to keep you occupied while the updates are sparse. I have a copy of NBA 2K12 for Nintendo Wii to give away. Here’s all you need to do (and yes, I copied the idea from a popular [...]

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