You are here: Home > Ads, Kicks, Nike

Ads

Video: ‘Look of Sport – Cortez Beijing,’ by 223

April 4, 2012
Thumbnail image for Video: ‘Look of Sport – Cortez Beijing,’ by 223

To really showcase the classic Nike Cortez’s fashion, as well as the style of Beijing, photographer 223 shot Tian Yuan and Ritchie Chan for a day. The result is, well … watch the video, available after the jump.

Read the full article →

Video: Foot Locker x Nike ‘Air For All’ Cartoon

April 4, 2012
Thumbnail image for Video: Foot Locker x Nike ‘Air For All’ Cartoon

In the coolest new development in advertising in a while, Nike and Foot Locker got together to create an outstanding new cartoon campaign for the summer. While a full film debuts on FootLocker.com April 6th, today we have a trailer for the new Foot Locker x Nike “Air For All,” featuring cartoon versions of Nike-affiliated [...]

Read the full article →

Video: Nike Lacrosse ‘Fast or Last’ Ad

March 26, 2012
Thumbnail image for Video: Nike Lacrosse ‘Fast or Last’ Ad

Not to make today the official lacrosse theme day (check out the previous “UNC Lacrosse ‘Blackout’ Uniform” post), but you really ought to check out the new Nike Lacrosse ad, “Fast or Last.” A very well done new spot in the grand tradition of Nike commercials, this one lauds the teams out there who play [...]

Read the full article →

Video: Andrew Luck Signs w/ Nike, Stars in First Ad

March 12, 2012
Thumbnail image for Video: Andrew Luck Signs w/ Nike, Stars in First Ad

Nike and Andrew Luck have agreed to terms on an endorsement deal for the presumptive first overall pick in the NFL Draft. Details have not been released, though one would assume, considering Luck is a two-time Heisman trophy runner-up and one of the most highly regarded players to enter the NFL in years, it’s both [...]

Read the full article →

Video: Michael Jordan Flu Game Ad ‘Win from Within’ (Gatorade)

February 28, 2012
Thumbnail image for Video: Michael Jordan Flu Game Ad ‘Win from Within’ (Gatorade)

One of the most celebrated individual performances in postseason sports history, Michael Jordan’s “Flu Game” has already inspired worldwide respect and a special edition Air Jordan shoe. Now you can add a commercial/short film to that list. Gatorade continues its “Win From Within” ad campaign with a 30-second spot on the Flu Game, featuring commentary [...]

Read the full article →

Video: Kobe Bryant in 70′s Italian Exploitation Film

February 23, 2012
Thumbnail image for Video: Kobe Bryant in 70′s Italian Exploitation Film

Nike Italy is bringing the heat today, with a brand new ad sure to impress worldwide. For lack of a better phrase, we’ll call this the Kobe Bryant 1970′s Italian Exploitation film. Featuring Enzo G. Castellari, noted director of Italian exploitation films and spaghetti westerns, this short film/long ad tells the tale of the Black [...]

Read the full article →

Video: Nike Flyknit Technology & the Flyknit Racer

February 23, 2012
Thumbnail image for Video: Nike Flyknit Technology & the Flyknit Racer

Looking for a Nike-produced ad to show you just how damn cool the new Nike Flyknit Racer will be, with it’s second-skin-like Flyknit upper? Well, I’ve got you covered. Hit the jump.

Read the full article →

Jodie Williams – The Look of Sport

February 14, 2012
Thumbnail image for Jodie Williams – The Look of Sport

British sprinter Jodie Williams has taken the track & field world by storm, having already secured a number of European and national championships in the 100 and 200 meters despite her relative youth (she’s 17). It’s that kind of dominance, along with her unique style and poise, that likely made her an easy selection for [...]

Read the full article →

Shawn Johnson – The Look of Sport

February 14, 2012
Thumbnail image for Shawn Johnson – The Look of Sport

After taking the weekend off, Nike Women continued unveiling their “The Look of Sport” campaign, highlighting six prominent athletes within the Nike Women brand who exemplify athletic prowess and style; beauty and ability. Today it’s Olympic gold medalist and world champion Shawn Johnson, the American gymnast who only recently signed with Nike. (Click here for [...]

Read the full article →

Nike’s New Marketing Strategy — The Shift to Digital (Fortune Mag Article)

February 13, 2012
Thumbnail image for Nike’s New Marketing Strategy — The Shift to Digital (Fortune Mag Article)

Whether you’ve noticed it or not — and it’s like you have — Nike has been running its marketing from a different playbook lately. Rather than the ubiquitous TV and print ads of the past, a new focus has been placed on digital marketing. That means not only pouring more and more time and effort [...]

Read the full article →

← Previous Entries

Next Entries →