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Video: #KobeSystem Level 2 – ‘Adaptation’

January 24, 2012
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Tweet Have you mastered #KobeSystem Level 1? Hopefully, because today we’re (me, you and Serena Williams) moving on to #KobeSystem Level 2: ‘Adaptation.’ Hit the jump to check out the full ad, in which Kobe explains the lessons we can learn not from the dinosaurs, but from the asteroid.

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Video: #KobeSystem ‘Level 1 Success’ with Aziz Ansari, Kobe

January 23, 2012
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Tweet Today we begin our video journey through the #KobeSystem. In ‘Level 1 Success,’ Kobe begins sharing the first level of his #KobeSystem, until Aziz Ansari acts like … Aziz Ansari. Hit the jump for the full ad.

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Video: Nike SB P-Rod 5 Lunarlon “Space” Ad

January 20, 2012
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Tweet The Nike SB Paul Rodriguez 5 is one of the more technologically advanced skate shoes owing to a lot of things, but perhaps nothing more than the inclusion of lightweight-yet-cushioned Lunarlon foam through the midsole. To get an idea of what that means, check out the new ad starring Paul Rodriguez himself. Spoiler alert: [...]

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Nike Women Running Lane Advertisement

January 18, 2012
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Tweet Everyone seems quite taken with the Nike “RUN” park bench advertising shared earlier today, so here’s another guerrilla marketing-style campaign worth checking out. The Nike Women running lane takes the traditional running lane aesthetic and turns it on its head, swapping out the generic running man for a running woman, complete with a fully [...]

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Nike ‘RUN’ Park Bench Advertisement

January 18, 2012
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Tweet Known for their creative and often quite innovative advertising, Nike is yet again doing things differently on the new Nike RUN park bench ads. Real benches are set up in parks with the Swoosh logo and “RUN” on the seatback, while the seating panel has been removed because … well, you can’t run if [...]

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Video: Nike to Launch ‘Revolutionary’ New Product to #MakeItCount

January 16, 2012
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Tweet Nike+ has something big planned for January 19th. While an official announcement is still three days away, this video explains that “On 1.19.12, Nike will launch a revolutionary product designed for all kinds of playmakers,” then going on to show a handful of famous playmakers like Hope Solo, Kevin Durant, Li Na and the [...]

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Video: #KobeSystem Revealed

January 16, 2012
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Tweet Nike and Kobe Bryant have finally revealed the full #KobeSystem, Beef’s motivational program for already-uber-successful figures in sports, entertainment and business. Featuring myriad superstars, such as Kanye West, Hope Solo, Serena Williams, Paul Rodriguez, Richard Branson, Tony Robbins, Aziz Ansari, Jerry Rice and many others, the series of videos and online media entertain as [...]

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Video: Kobe VII System – Shoe Science ‘Attack Strong’

January 13, 2012
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Tweet The Nike Zoom Kobe VII, thanks to its two different removable systems (‘Attack Fast’ and ‘Attack Strong’), is intended to work for a wide ranger of players, from more agile guards to more physical post players. In the accompanying video, Nike Creative Director Eric Avar and Kobe himself break down some of the tech [...]

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Video: Nike Snowboarding Zoom Kaiju/Nicolas Müller Ad

January 12, 2012
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Tweet We shared the Nike Snowboarding Zoom Kaiju boot with you earlier, a special look created for Nicolas Müller, and, after seeing how bizarre, surreal, but absolutely remarkable the accompanying ad is, I have no choice but to share that as well. Hit the jump to see the video that documents the strange world that [...]

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Vintage Nike Running Wallpapers

January 11, 2012
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Tweet Below the cut, check out a full slate of Nike Running vintage wallpapers, featuring classic shoes and 1970s athletes and styles. Not new, just cool. They’re all either 1280×1024 or 1280×960, so depending on your computer (if you’re using them as backgrounds) you may need to crop them a bit. And now, hit the [...]

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