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Video: #KobeSystem Level 7 ‘Success at Success’ w/ Richard Branson

January 30, 2012
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The #KobeSystem had a big weekend, with two new installments over the last couple of days: the Kanye West-starring, expletive-laden ‘Beastion’ episode, and this latest #KobeSystem Level 7, ‘Success at Success.’ Here, world famous billionaire Richard Branson wonders how to achieve success at success … at success. Thankfully, Kobe knows.

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Video: #KobeSystem Level 6 ‘Beastion’ w/ Kanye West

January 30, 2012
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Catching up on the weekend’s #KobeSystem action, here’s #KobeSystem Level 6, ‘Beastion.’ In it, Kanye West tries to truly wrap his head around Kobe Bryant’s vision for personal growth. It can be pretty difficult for some to wrap their heads around, Mr. West included.

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Video: #KobeSystem Level 5 ‘Domination’ w/Jerry Rice

January 27, 2012
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While Level 3 talked adaptation, and Level 4 covered explosion, #KobeSystem Level 5, arguably the most informative segment to date, educates us on domination, with Kobe giving an entire list of things you must dominate (that list includes waffles, the sun, ninjas and breakfast). While that gives Jerry Rice a tremendous amount of confusion, and [...]

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Video: Amar’e Stoudemire’s Last Day at Foot Locker

January 27, 2012
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Amar’e made the most of the NBA lockout days, getting a side job at Foot Locker to help pay the bills, but now the season is back on. So as you’d imagine, he had to have that awkward conversation with his boss where he told him that he had something better going on. Hit the [...]

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Video: #KobeSystem Level 4 ‘Explosion’ w/ Tony Robbins, Kanye

January 26, 2012
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We continue moving through the #KobeSystem today as we land on #KobeSystem Level 4, “Explosion.” In this video, while Kobe attempts to convey the concept of Explosion to the gathered crowd of superstars, motivational speaker Tony Robbins volunteers to help elaborate. Nice of him, but all it accomplishes is costing Kanye West $2 million. It’s [...]

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Air Jordan 2012 Passport

January 25, 2012
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While shoes are their true specialty, Nike and Jordan Brand are also known (and revered) for their unique advertising and non-traditional campaigns. That’s a good thing for any company, as it ensures word-of-mouth and social sites will give their marketing efforts the kind of coverage and distribution that would otherwise cost a fortune. Case in [...]

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Nike Air Tailwind | Returning in 2012 (w/Classic Ads)

January 25, 2012
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Unbeknownst to many, the Nike Air Tailwind introduced Nike Air to the world, with the shoe serving as the first model to feature the air unit developed by Frank Rudy.

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Video: #KobeSystem Level 3, with Wang Leehom

January 25, 2012
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How are you advancing through the #KobeSystem? Hopefully you nailed Level 1, which gave Aziz Ansari some trouble, and excelled through Level 2 along with Serena Williams. Which brings us to Level 3, where Wang Leehom is feeling like “nothing more than a multi-talented Chinese mega-star.” But by the time he’s done, he’ll be a [...]

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Video: #KobeSystem Level 2 – ‘Adaptation’

January 24, 2012
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Have you mastered #KobeSystem Level 1? Hopefully, because today we’re (me, you and Serena Williams) moving on to #KobeSystem Level 2: ‘Adaptation.’ Hit the jump to check out the full ad, in which Kobe explains the lessons we can learn not from the dinosaurs, but from the asteroid.

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Video: #KobeSystem ‘Level 1 Success’ with Aziz Ansari, Kobe

January 23, 2012
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Today we begin our video journey through the #KobeSystem. In ‘Level 1 Success,’ Kobe begins sharing the first level of his #KobeSystem, until Aziz Ansari acts like … Aziz Ansari. Hit the jump for the full ad.

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