Hate giving love to a dude who played football for Cal, but DeSean Jackson is faster than time. I only barely know who Sanya Richards is, but I understand she’s likewise. All this is diverting from the central point of this post though, namely that this Foot Locker ad is pretty cool.

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The Nike Air Max 90 is one of the classic running shoes of all time, and in a new Foot Locker ad campaign it is also painted as the non-conforming footwear choice. The ad features several athletes, most notably Arsenal’s Marouane Chamakh and Andrei Arshavin, and a striking score that fits perfectly with the on-screen [...]

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In many ways the Nike SB P-Rod 4 is unlike any SB predecessor; it is among the first products in Paul Rodriguez’s new global brand—something no Nike SB skater has had before—and supply will far outstrip that of any previous SB shoe, what with the P-Rod 4 releasing at various mall accounts as well as [...]

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Nike and Foot Locker are going back to school with Rajon Rondo, Justin Tuck, Amar’e Stoudemire, DeSean Jackson and Sanya Richards teaching the kids. Good concept and excellent execution. I gave you the athletes, who can name the shoes that appear?

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Opening this weekend in New York City, “Air Force 1: Anatomy of an Urban Legend” documents the rise of the shoe, its roots in basketball as well as in the streets and effect its had on culture. Odd title, since “urban legend” tends to take on a different meaning than the individual words convey on [...]

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As part of the World Basketball Festival and Nike’s Five Boroughs 1Love campaign, five ambassadors have been selected—on from each borough—to represent their hood and show us what it’s all about. From Harlem, this is recording artist Miss Banks.

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With the increasing popularity of Skechers Shape-Ups and Reebok EasyTone shoes, it’s become more and more evident that people want quick results simply by doing what they do every day—namely walking—and not actually working out. Lampooning that effort is this new Nike Women ad claiming the Nike Trainer One is the “Ultimate Quick Fix,” allowing [...]

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