Kobe Bryant is that most polarizing of superstars, the kind whose personality allows no middle ground. His popularity, and it is substantial, is only exceeded by the visceral hatred he elicits from opposing teams’ fans.
Today, as we prepare for Kobe’s final NBA game, Nike’s latest farewell ad looks not to revise that history, but to embrace it, revisiting the fans and rival players to whom the Black Mamba has so often played arch-villain. What better compliment than to be hated by your greatest foe, after all?
— Nike Basketball (@nikebasketball) April 13, 2016