“What the” Air Max 95?! It’s Coming, That’s What


Nike What the Air Max 95

With the model celebrating its 20th anniversary this year, you knew it was inevitable. Well, here it is: the Nike What the Air Max 95.

The What the design concept is predicated on combining different elements from disparate colorways of the same model all into one pair, and the What the Air Max 95 pulls it off with aplomb. Four OG AM95 colorways are mixed together, in a very precise, half-and-half style.

As a result of the color-blocking here, as well as the fact that all four colorways used similar blocking and materials originally, the What the Air Max 95 results in a much more unified look than your usual “What The” fare. It’s a dope tribute to an icon, sure, but even if you’re unaware of the colorway’s lineage it’s a cool, compelling look.

The asymmetric wonder has begun landing at Australian accounts like Sneakerboy. No word yet on a US launch, so stay tuned.

Nike What the Air Max 95

Nike What the Air Max 95

Nike What the Air Max 95

Nike Air Max 95 What the

Nike Air Max 95 What the

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