New Cleveland Browns Uniforms Unveiled


New Cleveland Browns Uniforms

Cleveland has a reputation for blue collar sensibilities. A hardworking philosophy permeates the city, which saw the NFL debut of its beloved Browns back in 1946. It’s only fitting then that in designing a new uniform — a new visual identity, truly — Nike the Browns would look to its fanbase, to the strength of its hometown for inspiration.

The new Cleveland Browns uniforms combine a contemporary aesthetic with design cues taken from Cleveland and from the Browns’ famous fan group, the Dawg Pound. Contrast stitching — a first for an NFL uniform — adorns all jerseys, a nod to the industrial roots of the city, while oversized embroidered numbers and wordmarks –“Cleveland” on the jersey and “Browns” on the pants — further underscore the hometown pride.

New Cleveland Browns Uniforms

Large triple-stripes appear on the sleeves, pants and helmet, bringing a consistency to the uniforms while emphasizing team solidarity. The sleeve-stripes advance further into the jersey than previous iterations — all the way onto the chest panel, in fact – and the helmet-stripes are also revisited, as a carbon fiber texture complements the new brown facemask.

Finally, “DAWG POUND” is embroidered inside the back-collar, more overtly honoring the loyalty of Browns fan by carrying it with each player as a motivator.

Between the three pants and three jerseys, the new Cleveland Browns uniforms boast nine different combinations, each a testament to tradition, a celebration of the team’s fans, and a love letter to the city of Cleveland itself.

New Cleveland Browns Uniforms (Home Brown)

New Cleveland Browns Uniforms (Away White)

New Cleveland Browns Uniforms (Alternate Orange)

New Cleveland Browns Uniforms (Alternate Orange)

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