Nike’s neverending battle against bots continues. This weekend the brand unveiled their latest weapon to combat the auto-purchasing technologies that have become all too ubiquitous during in-demand launches.
During Saturday’s much-anticipated releases for shoes like the Kobe 9 Elite Perspective and Air Jordan 3 Infrared 23, a new Nikestore CAPTCHA system was rolled out, forcing would-be purchasers on Nikestore.com to identify one particular picture in a set of nine (Click the lamps) or do basic math (What is 5 + 10?) before being allowed to proceed.
Early feedback, while still emerging, has been overwhelmingly positive, with many prospective buyers seemingly able to acquire shoes with at least a bit more ease, as bots struggled to parse Nike’s more intuitive verification system.
Surely purveyors of those loathsome purchasing-scripts will attempt to adapt, but at least for now, it must come as a pleasant surprise to see Nike roll-out a new method intended to assist its loyal customers.
Images via Icy Sole.