Today, finally, brings the official unveiling of the Nike 2014 Black History Month collection, designed with the overarching theme of “Sport Royalty.” Each piece in the 2014 BHM line was crated to honor “Nike’s kings and queens of sport,” specifically the integrity and commitment with which they comport themselves on and off their field/court. And the basketball shoes fit perfectly into that idea — special editions of the signatures models of LeBron James, Kevin Durant and Carmelo Anthony.
Both the Jordan Melo M10 BHM and LeBron 11 BHM feature predominantly black uppers with striking gold accents and are adorned with unique, tribal-inspired patterns, while the KD VI BHM does likewise albeit with a predominantly purple look. All three shoes will be worn by their corresponding signature athletes during the MLK Day slate of games January 20, before launching at global retail locations February 1.
Further, proceeds from the sales of product during the month of February will benefit charity. Nike gives the specifics —
One hundred percent of net proceeds (up to $1 million) generated by the 2014 BHM Collection during the month of February will go to the new NIKE Ever Higher Fund, a donor advised fund administered by Charities Aid Foundation of America (CAF America), a national 501(c)3 public charity.