Watch: Play Russian Ad, Latest Country-Specific ‘Just Do It’


Nike Play Russian Ad, Just Do It

Nike kicks off their latest country-specific “Just Do It” campaign with the new Play Russian ad, now premiering worldwide.

In it, notable Russian athletes embrace the harsh Moscow winter while undertaking their sport, be it hockey, soccer, snowboarding or even swimming outdoors. The short film features the likes of hockey player Alexander Ovechkin, long-jumper Darya Klishina, footballer Alexander Kokorin, snowboarder Denis Leontyev, skateboarder Egor Kaldikov and figure skater Adelina Sotnikova.

In addition to the ad, Nike has crated a digital hub — available here — that allows users to interact with the campaign via social media and the #PlayRussian hashtag by uploading their own media that displays themselves “playing Russian.”

Nike Play Russian Ad, Just Do It

Nike Play Russian Ad, Just Do It

Nike Play Russian Ad, Just Do It

Nike Play Russian Ad, Just Do It

Nike Play Russian Ad, Just Do It

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